“Sex.com was sold to Escom in January 2006 for a reported $14 million price, widely cited as the highest priced domain sale in history. As of February 18th, 2010, the domain name has been ordered to be sold at a foreclosure auction.
As of March 18th, 2010, in a last minute twist to the story, the foreclosure auction looked likely to be cancelled as creditors of Escom filed an involuntary Chapter 11 bankruptcy petition against the company in the United States Bankruptcy Court for the Central District of California. This action was taken by creditors to prevent a possible loss of value by selling the name as a foreclosure auction.”
According to official press release from Sedo:
Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of Sex.com, widely considered to be the world’s most valuable domain name, as well as two related trademark registrations with the United States Patent and Trademark Office.
It will be good to see how expensive sex.com will be this time. I’m very sure the price will be unimaginable this time. How much you wish to pay for acquiring premium domain name like sex.com?